Peally is a study case of brand identity for a jewellery company. Selecting a peacock as a symbol of elegance and timelessness is a perfect match for something fragile and jet powerful - as jewellery.

Name Peally is compiled from words peacock and jewellery. Design elements are clean, minimalistic, and crystal, just like the materials used for jewellery. Brand identity if reflecting a modern, strong woman, who is not afraid to make decisions. And with all that, her best choice is to wear jewellery.

A clear logo which can be used on different sizes (smallest implemented on jewellery, more prominent for packaging and large for advertising) is a crucial part in placing the brand on a market. Simple lines, showing a silhouette of a peacock, can be used widely.