With renovating a motel 540, Blackstone Group decided to redesign a brand identity for Motel 540. The goal was to come up with a fresh look which shows that they are up to trends in all aspects - not only with services they provide but also how they communicate that to their clients.

They required to keep the brand red colour and numbers 540 as their recognizable elements. I created a modern, modular look, where can particular components be used as single elements, or they can work well together. Using non-serif typography, where I played with a thickness of letters, gave a dynamic to brand identity.