Every rebranding can be a challenge - keep it the same, but make it new. With Artu, that was a fun task. They wanted to keep a name Artu, with some freshness added to it. A company which is a leader in the Adria region for photobooths, and virtual experience, have to have a funky identity, which is easy to recognise.

With that in mind, I played around with letters A R and number 2 and created a logo, which has it all. The beauty of it is that it can be reproduced in any colour, texture and pattern variation, even video and animations can be implemented to it. The only static thing is a shell of the logo - everything else is only a question of their needs.