Designing a corporate identity for a jewellery company is always a challenge. Keeping in mind that it still has to be visible even at the smallest size, since sometimes has to be engraved on a jewellery. I choose a peacock as a symbol of elegance and timelessness. Name Peally is assembled from words peacock and jewellery. Band identity if reflecting a modern, strong woman, who is not afraid to make decisions. And with all that, her best decision is to wear jewellery.
Category#branding #fashion #luxury