Creating a brand identity, which would be reflecting openness, timelessness and magic - all that what can a city of Kranj offers you. Destination brand identity Kranj, which covers all age groups, is an independent and takes care of city reputation. All this has to reflect in design solution for brand identity. Having in mind, that I don't want to interfere with the wonderful nature, I created a design, that would merge with a beautiful background of the old city and all his beautiful nature surrounding it. Purpose of this concept is not to disturb public with huge, screaming design, but to seduce viewer in a simple but sophisticated way, which don't let anyone indifferent, just like a city of Kranj. Everyone who visits Kranj leaves the city and surrounding nature with nice memories.