Designing a brand identity for kids apparel Elphy was my creative break. Creating for most innocent little creatures is just a pleasure to do. I designed a brand identity which is playful and easy to adopt. With a little imagination, you can easily imagine 2 big kids eyes instead of leafs below word elphy. Usually, we get that look only from kids, who are most pure of humankind, smiling and they have that special sparkles in their eyes. I created a pattern out of these two leafs which represent eyes and can be used as a pattern for clothes, corporate identity and a recognisable sign of brand Elphy.